UTM Builder
Build your UTM URL
Fill in the parameters below to generate a tracking URL for your campaign.
The full website URL (e.g. https://www.example.com)
The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale)
Identify the paid keywords
Use to differentiate ads
Generated URL
Your ready-to-use tracking link
Fill in the required fields (URL, Source, Medium) to generate a URL.
What is UTM?
UTM (Urchin Tracking Module) parameters are short text codes added to URLs (or links) to help track the performance of webpages or campaigns. By adding these parameters, you can identify which marketing campaigns are driving the most traffic to your website in tools like Google Analytics.
UTM Parameter Guide
- source:Identifies the advertiser, site, or publication (e.g., google, newsletter, facebook)
- medium:The advertising or marketing medium (e.g., cpc, banner, email)
- campaign:The individual campaign name, slogan, promo code, etc.
- term:Identify paid search keywords.
- content:Used to differentiate similar content, or links within the same ad.